A recent report by Kantar investigates which sectors are perceived to be the most and least sustainable. Spanning from fresh groceries to cigarettes, the index provides insight into how each sector is seen by consumers.

The Sustainability Sector Index runs from +100 (positive change) to -100 (negative impact on the world). Luxury products are perceived to make slow progress in terms of environmental and social issues, ranking below oil and gas. This means the category is generally seen as environmentally and socially behind.

However, this is an opportunity for luxury to improve its CSR efforts. If executed strategically, brands have a chance to stand out.

As luxury expert Jean-Noël Kapferer says, “A brand's strength is built upon its determination to promote its own distinctive values and mission.” As the data proves, here is a chance to promote values and missions for the future.